The impact of change in consumer behavior on the development of local industries

Applied to the soap industry in Khartoum state

Abstract

The attention to consumer behavior to a combination of factors the most important of the widespread modern marketing concept , And high rates of introduction of new products , and reduced the duration of the goods in the market , and the short life cycle as a result of rapid advances in the technology used. And the emergence of many public and private groups that advocate for more rights for consumers and even the marketing process is managed efficiently .

This should be done through the study of consumer behavior and learn how he make purchasing decisions related to spending its limited resources of income , time and effort to satisfy his needs the acquisition of goods and services available.

The soap industry was recent industries in Sudan  , which began early and it was during the previous period covering the total domestic demand inside Sudan, But suddenly the demand for local products , both of soap and laundry soap dropped , And turning consumer and headed towards the use of imported soap , affecting the growth and development of this industry , the demand for imported soap increase , which led to the deterioration of the soap industry and the decline jurisdiction , Through this paper was to identify the effect of a change in consumer behavior on the development of local industries Application to the soap industry in Khartoum state , was reached through the paper several conclusions, the most important is the following:

A - The impact of the change in the consumer in the state of Khartoum 's behavior on the demand for local goods soap in the state of Khartoum , which was clearly evident through the change in the purchase and making purchasing decisions and implementations buying habits and affected by this means of communication different and how to elicit information and the order of priorities and how this relates to the level of income.

B - The impact of low supply of products to local consumer commodity soap from Sudan in Khartoum state direction to imported alternatives for the types of laundry soap and toilet used by the consumer.