The impact of Proactiveness in enhancing marketing Performance

Study in Zain Iraq, Asia cell Telecom

Abstract

This Study Aimed At Investigating The Impact Of Proactiveness On Marketing Performance In Two IT Companies In Iraq. The Statistical Population Include (186) Managers, Supervisors, Employees Of Departments (Marketing, Sales, Social Responsibility, Human Resources, Technical, Financial). Empirical Results And Findings Of The Study Were As Follows: The Two Companies Are Adopting And Practicing Proactiveness. There Is A Significant Impact Of Proactiveness On Their Marketing Performance. The Study Also Showed That There Is Significant Difference Between The Two Companies In Implementing Proactiveness.