The Effect of training and development in improving the image of the company

A comparative analytical study in Al-Rashid General Company and Ashur General Contracting Company

Abstract

The study aims to demonstrate the importance of training and development to improve the corporate image in the minds of customers, and impact analysis and correlation of training and development in the image of the company, and the study was conducted in two rational and Assyria, the formations and the Ministry of Construction and Housing and public municipalities, and adopted the questionnaire as a tool for the study, which distributed 105 identification of the respondents the two companies were retrieving 83 questionnaire and ruled out a number 2 questionnaire for non-compliance with the conditions, bringing to the total number of sample 81 Mbhotha. "were used in the study statistical methods percentage, the arithmetic mean is likely, the standard deviation, the relative importance, ratios correlation coefficient (Spearman) F test, Spss program and coefficient of determination R2%, it found a number of conclusions of the most important interest of the two companies are actively training and development Alambhottin with weakness in the support of the trainees before, during and after the training process, and finally the study came out a set of recommendations including the provision of adequate support by the management of the trainees before, during and after the training process and the need to increase interest in actively training and development for workers being reflected positively on the mental image of the company among customers.