Investigation weakness of educational services quality by using importance-performance Approach

Applied Study in the College of Mustaqbal university

Abstract

It occupies the minds of researchers, many of the problems facing the higher education sector private especially with regard to the quality of education and the promise critical aspects to the success of this vital sector. It has raised a lot of approaches and methods for measuring and improving education services, and modern and contemporary is approaches (important- performance analysis), which focuses on aspects of critical power and the possibility of improvement from the opinion of (student). Current research seeks to use this approach in the education sector Special, as selected sample of students in the College of Mustaqbal university number was (695) student, depending on the questionnaire designed form in accordance with the scale (Importance-Performance Analysis) has been analyzing the data and come up with a set of conclusions was the most important and there is a clear gap between students' expectations in the aspects of quality that constitute important to them and what the focus of the college departments in light of the educational process, worked on the study to draw the attention of the college so it's a set of recommendations and proposals on this to improve the educational level in college and improve the quality of educational services.