Role of strategic intelligence in supporting strategic marketing decisions

An Exploratory Study of the views of a sample of managers in the residential sector companies in the city of Sulaimaniyah-Kurdistan region

Abstract

This research aims to show correlations and impact to strategic intelligence in supporting of strategic marketing decisions \ In a number of residential sector companies in Sulaimaniyah city – Kurdistan Region \ Iraq. And the extent of using of management of the residential sector companies surveyed dimensions of strategic intelligence as taking of strategic marketing decisions?, To achieve the piece was a default setting scheme includes research variables as well as the formulation of a number of fundamental assumptions and may researchers used the questionnaire for this purpose as a main means for collecting of data and information as well as personal interview that have been done with a number of managers , (5) companies were chosen to study the working community from residential sector of Sulaimaniyah city; As distributed a questionnaire to an example of managers of departments of these companies , which numbered (100) managers of the total (119) , and retrieved only (85) questionnaires. With using a number of statistic methods to choose assumptions. But the limited studies on the relationship and influence between these variables from the Iraqi environment generally and Kurdish environment specially for researchers within the limits, So they take these present variables of their research within the holistic framework, and the research has reached the most important of all conclusions: existing a correlation relationships and moral impact of with no statistical evidence of strategic intelligence to support marketing decisions, Depending on the piece, and researchers have presented a set of proposals are consistent with those conclusions, including one for the residential sector and the other regarding to the future research.