Iraqi Journal Of Adminstrative Sciences

Reality of the use of digital technology in education

أ.م.د. ندى اسماعيل جبوري — 2022-12-14

The research aims to identify the reality of the use of digital technology in educational institutions, in particular from the point of view of faculty members at the College of Administration and Economics/ University of Baghdad. The importance of the study is highlighted by researching aspects of the use of digital technology and its contribution to the education. The problem of this study was represented by the main question, what is the reality of the use of digital technology in the field of education in the college under study?. To achieve the objectives of this study, many indicators were monitored, and a checklist was designed as a tool for conducting current study. In addition, interviews were conducted for the purpose of determining the gap, and the study adopted the descriptive analytical method in describing current study variables. In order to diagnose the reality of the use of digital technology at the College of Administration and Economics, the researchers adopted some statistical methods, including determining the weighted arithmetic mean and percentage, as well as determining the size of the gap and explaining its strengths and weaknesses. The most prominent results have revealed that there is a gap between reality and ambition by diagnosing the reality of the use of digital technology. It's also showed that the various faculty members wish to apply modern technology in the field of education. They have ability to improve the quality of education if they are supported. The recommendations indicated, that its need to develop a strategic plan to implement digital technology in various areas of life, especially in the field of education, especially since education builds future generations.

The role of social media as one of the electronic promotion tools in achieving pharmacovigilance

الصيدلاني معتمد حنون داود النصيري — 2022-12-14

The current research aims to provide a detailed perception about social media as one of the electronic promotion tools in achieving pharmacovigilance. Thus, the research sample was represented in (87) pharmacists, as the research focuses on the required capabilities that can be provided by Al-Diwaniyah Teaching Hospital to play its social role in marketing positive and beneficial ideas to achieve pharmacological vigilance and rationalize the use of medicines by members of the community. The research used one of the famous marketing philosophies, which is the philosophy of social marketing, which seeks to employ social media as one of the electronic promotion tools in building a conscious and mature society that abandons negative behaviors and adopts what is in the interest of the individual, his family and society as a whole. Through the application of social media as one of the electronic promotion tools, it is possible to build a clear awareness in order to confront viruses, spread medical and health ideas and advice, and rational use of medicines to avoid potential infections on the one hand, and reduce the state of panic that afflicts society as a result of fear of disease and negative results from the misuse of medicines. It is also possible through social media applications to spread awareness among members of society about how to practice part of their daily work without stopping in light of the available capabilities. The results showed that the awareness of Al-Diwaniyah Teaching Hospital of the importance of social media as one of the electronic promotion tools contributes to achieving pharmacovigilance.

The Role of E-Marketing in Improving Srvice Quality

م. ندى ابراهيم نجم العبيدي — 2022-12-14

The Research Endeavor to Identify the Role of E-Marketing in improvement Service Quality in Light of Service Quality Sub-Variables (Reliability, Safety, Responsiveness, Tangibility and Empathy) Through A Survey of The Opinions of A Sample of Employees in the National Center for Engineering ConsultationL / Service Engineering Department. The Research Adopted The Analytical Exploratory Approach, and The Questionnaire Was Adopted As A Tool in Data Collection, and it was Distributed to A Sample of (40) Employees in the National Center for Engineering Consultation/Service Engineering Department. Spearman Correlation and Simple Linear Regression.

The Results Confirmed the Existence of A Significant Correlation Between E-Marketing and Service Quality in the Researched Company, and also Showed A Significant Effect Between E-Marketing and Service Quality Dimensions (Tangibility, Response And Empathy) and that the Level of the Effect Is Directly Increasing with their Presence Together. And the Absence of A Significant Effect Between E-Marketing and the Two Dimensions of Service Quality (Reliability And Safety).

The Most Important Conclusions are that the Company's Employees are Ready to Provide Services to Customers Immediately and Without Delay. Also, the Company Does not Have Modern Devices and Equipment that Keep Pace with Developments in Competing Companies.

The Role of Electronic Accounting Disclosure Improving The Quality of Accounting Information

م.د سعاد عدنان نعمان الشمري — 2022-12-14

This research aims to clarify the relationship between electronic accounting disclosure and the quality of accounting information and the extent of the impact of electronic disclosure on the appropriateness and reliability of that information and its comparability and verification.

The importance of the research lies in expanding knowledge of electronic disclosure as it is one of the modern aspects of financial accounting by presenting part of it, its stages of development, its components, and its role in achieving the goals of current and potential investors in making their investment decisions by relying on the information disclosed electronically.

The research is based on several hypotheses represented that there is a statistically significant relationship between electronic accounting disclosure and the appropriateness of accounting information, and there is a statistically significant relationship between electronic accounting disclosure and the reliability of accounting information,

Finally, there is a statistically significant relationship between electronic accounting disclosure and the comparability and verification of information. To achieve the objectives of the research, the research followed the descriptive approach through the case research method and the use of the questionnaire tool in collecting the data of the research sample represented in the personal data of the employees working in the al-Taif Islamic Bank and their basic data.

The research reached several conclusions, the most important of which was that the appropriate and electronically published accounting information helps in making rational decisions for investors, as well as increasing the level of reliability of accounting information that supports the personal judgment of investors in predicting the production of their investment decisions. On the other hand, the most important recommendations represent the need to pay attention to the electronic publishing of accounting information because it helps in the rational decision-making process in light of the growth of electronic commerce

The role of digital transformation in the performance of business organizations To achieve sustainable development

الدكتور تيســــــــير علي زاهــــر — 2022-12-14

يشهد العالم تطوّرات سريعة في بيئة الاعمال، ويساهم ذلك في التحول الرقمي للأنظمة الموجودة في الشركات والمؤسسات عامةً من أجل الوصول إلى طريقة عمل غير معتمدة على الورقيات، ممّا ينعكس إيجاباً على مستوى المنتج المقدم الذي يُعَدُّ الهدف الرئيسي لوجود هذه المؤسسات، كما أصبح التحول الرقمي هدفا أساسيا تسعى إليه كافة منظمات الأعمال بغية التحول نحو مجتمع معلوماتي وصولا لتحقيق الأهداف الشاملة للتنمية المستدامة. ويرى العديد من الباحثون ان الاستثمار في التحول الرقمي أمر غاية في الاهمية للبلدان الساعية لاحداث تطور تكنولوجي وتحقيق التنمية المستدامة.

الهدف: يهدف هذا البحث إلى تحليل دور التحول الرقمي في أداء منظمات الاعمال في تحقيق التنمية المستدامة ، من خلال المراجعة في استعراض بعض الدراسات وتحليل نتائج التقارير الدولية.

Activating digital core capabilities by focusing on strategic openness

أ. د. م. روى احمد إبراهيم — 2022-12-14

This research focused on activating digital intrinsic capabilities by focusing on strategic openness, and the answer to it was aimed at clarifying the philosophical and theoretical connotations of these variables. Presenting the analytical framework of the research hypotheses, conclusions and recommendations. The study sample represented a group of employees in educational institutions in Iraq (University of Baghdad, University of Tikrit, University of Mosul), by testing the relationships of influence and correlation between the research variables. , by adopting a questionnaire as a measurement tool, and the data was processed through the statistical program (SPSS) to prove the validity of the research hypotheses related to the effect and correlation between the research variables and the use of the multiple regression coefficient and the correlation coefficient as statistical methods. The most prominent conclusions reached by the research in the theoretical and field framework, the most important of which was the presence of a positive moral correlation between the combined strategic openness and the combined digital core capabilities of the educational institutions under study in terms of their variables according to the value of the correlation coefficient at the aggregate level. Based on the conclusions that the research showed, the research presented some recommendations, the most important of which is the need for officials in educational institutions to focus on paying attention to the concept and value of strategic openness.

تحليل الشمول المالي في ظل التحول الرقمي

ا.م. د. بلال نوري سعيد — 2022-12-14

The current research aims to shed light on a basic and vital concept in the banking financial world, which is financial inclusion as part of the access of financial services and products to all segments of society, regardless of their levels, especially after the financial crisis in 2007 and the exposure of groups of society to damage and loss of their jobs and the increase in the unemployment rate and other indicators that It is necessary to reconsider the policies of the global economy in how to deal with these crises, and to respond effectively to the world’s trends towards digital transformation in the concepts of financial inclusion (digital financial inclusion), which gained popularity, especially after the Corona pandemic 2019. Accordingly, a number of countries, whether foreign or Arab, that preceded Iraq in this field were reviewed, taking advantage of the published international reports and Iraq’s position in them in light of the financial stability reports prepared by the Central Bank of Iraq and for varying periods of time according to what is published in these reports and using the most important indicators that It corresponds to digital transformations in financial inclusion, such as electronic payment services (POC), (POS), (ATM), mobile payment, portfolio, accounts and electronic cards. Below the required level despite the directives of the Central Bank and in line with the increase in population growth of the country. The research recommended the need to view and benefit from the experiences of some countries in the concepts of digital financial inclusion, such as India’s experience in adopting the biometric identity project known as (Aadhaar), which is the largest national identity project in the world, through the biometric fingerprint, which contributed in a few months from the launch of the system and access to digital financial services for all segments of the population.

Enabling leadership and its role in improving marketing performance

أ.م.د. ميادة حياوي مهدي — 2022-12-14

The purpose of the research is to show the concept of enabling leadership through the impact of its three dimensions (learning, adaptation, innovation), on the dimensions of marketing performance represented by (market share, customer satisfaction, customer retention), and the survey and analysis of the questionnaire were adopted for this purpose. Where (60) questionnaire forms were distributed to the managers working in the Kufa Cement Factory, which is one of the industrial factories active in the markets, and after analyzing the data for the responses of the research sample and testing the hypotheses using a number of statistical indicators with the help of the statistical program (SPSS v.23). The approved hypotheses were validated. Accordingly, a set of conclusions and recommendations were developed according to the important positive relationship between the dimensions of enabling leadership and marketing performance to varying degrees.

التشارك المعرفي للشركات العاملة في وزارة النفط العراقية

م. م صدام ثاني رحمان الاعرجي — 2022-12-14

في ظل التطورات الكبيرة والسريعة التي يمر بها بلدنا العزيز وبلدان العالم كافة تزداد محاولة وزارة النفط الى التغلب على المعوقات التي تواجه الشركات العاملة لدى الوزارة من خلال التغلب على المعوقات التي تحول امام تعزيز التشارك المعرفي بين الشركات هدف الورقة البحثية التعرف على واقع ممارسة التشارك المعرفي والعوامل المؤثرة فيه لدى الشركات العاملة في وزارة النفط العراقية حيث تم الاعتماد على المنهج الوصفي لتأصيل متغيرات البحث وكذلك الاعتماد على مصادر الدراسات السابقة والكتب التي تناولت متغيرات الدراسة.

وقد توصلت الدراسة الى مجموعة من النتائج اهمها: عدم كفاية البنية التحتية في الشركات المبحوثة من توفير (الحواسيب ،الانترنيت، شبكات لنقل المعلومات وتبادلها) لأنها الساندة لاحتضان إدارة المعرفة وخزنها ، وبدونها لا يمكن أن تدعم إدارة المعرفة. ويمكن تصنيف العوامل المؤثرة على الشركات للتشارك المعرفي في وزارة النفط العراقية الى عاملين رئيسين هما: العامل التنظيمي الذي ينص على "قلة وجود أنظمة تحفيز مناسبة لتشارك المعارف والخبرات مع الزملاء" والعامل الشخصي: والذي ينص على " قصور البنية التحتية ( المادية- التقنية- الفنية....) على مستوى الوزارة بما يعوق تشارك المعرفة وتبادلها " , واوصت الدراسة بأهمية بناء استراتيجية واضحة لتعزيز التشارك المعرفي بين الشركات ترتكز على تبني قيمة المشاركة في المعرفة كقيمة محورية في الثقافة التنظيمية للعمل والتحول من فكرة "المعرفة قوة" إلى فكرة أن " تشارك المعرفة قوة". و تعزيز الشركات بأحدث الوسائل التكنولوجية الحديثة واستقطاب خبراء ليشرفون على إدارة مبرمجي المنظمة التي تدير المعرفة (عمال المعرفة) لتنمية قدراتهم وخبراتهم لدعم عملية خزن المعرفة ولتوفير المعلومات المطلوبة لاتخاذ القرار.

Digital marketing and its impact on consumer behavior and purchase through social media

د. بلال جاسم صالح القيسي — 2022-12-14

The rapid development of information and communication technology today has led to the emergence of innovations and changes in human life and behavior. Social media that entered our lives with Web 2.0 technology has energized consumers, unlike traditional Web 1.0-based media tools such as radio and television, thus consumers are in a position to Stronger than before, thanks to the opportunity of two-way communication, which is the biggest innovation provided by social media, people began to better meet their needs and desires, and thus the number of users in the world increased rapidly. During the renewal of its existing applications, thanks to its new applications and rich features, it has better responded to the requirements and needs of consumers and thus succeeded in becoming a part of their lives.

Questionnaires prepared on this topic The survey which includes a combination of paragraphs on digital marketing, consumer behavior before and after purchase along with demographics, has been prepared using Google classroom documents site An attempt was made to prevent geographic bias by publishing the survey form link online Via social media such as Facebook, Twitter, and email. The questionnaire was applied to a group of (864) respondents, and the most prominent hypotheses were (the level of consumer activity in social media plays an effective role in post-purchase behaviors according to the category), social media usage data will be examined, consumer behaviors examined, and factors investigated. that affect consumer behavior and factors that affect consumer behavior and the impact of social media on consumer behavior, and the results of the questionnaire applied to the effects of social media marketing on consumer behavior and purchase were analyzed, and important facts were reached that can be summarized that the common audience attaches importance to websites Sharing media like Instagram and social networking sites like Facebook, these apps are preferred more than other social media tools, and social media channels are followed instantly, especially from 14-30 years old, it will be very helpful for businesses to promote their products and services through these Channels, 25% say they share on social media. The results show that the consumer shares this with other consumers. If they are not satisfied with the relevant service or product, they will talk to twice as many about their bad experience with the product via social media platforms. Now consumers, 75% of respondents will post their dissatisfaction on social media platforms. They are in a stronger position to influence each other in pre-purchase, pre-purchase and post-purchase decisions.

التحول من ادارة العمليات الامنية التقليدية الى ادارة العمليات الامنية الرقمية – دراسة حالة في وزارة الداخلية العراقية

النقيب مرتضى ماجد حيدر — 2022-12-14

The issue of digital transformation is one of the important topics in the world of modern management, especially in light of the technological happening in the work environment. Therefore, this study proceeded to determine the extent of digital transformation in security operations in the Ministry of Interior, using a checklist and analyzing the gap between traditional security operations and digital security operations. There are a number of results, the most important of which is that there are serious attempts at digital transformation in some operations that almost reached complete digital transformation, as well as weakness at the level of other operations in digital work, so the study recommended a set of recommendations, the most important of which was the need to use digital security tools used in security-developed countries in digital side.

الـتـحـفـظ الـمحـاسـبي واثره على الـقـيمـة الـسـوقـيـة

ا.م.د. ضياء زامل خضير — 2022-12-14

The research aims to clarify the concept, importance, types and methods of measuring accounting conservatism and market value, and to know the extent of the impact of the practice of accounting conservatism on the market value of the banks. The market value of these banks) and to achieve the research objectives, a sample of four commercial banks listed on the Iraq Stock Exchange for the period from 2017-2021. was selected. The accounting conservatism was measured using the (Beaver & Ryan) model and the stock closing price model at the end of the year to measure the market value, based on the published data of the banks. The research sample used in the financial reports of commercial banks listed on the Iraqi Stock Exchange on the market value of the banks. Financial reports, so as not to conflict with transparency of disclosure.

Digital business: the way for organizations to achieve the required competitiveness during the digital era

أ.د احسان دهش جلاب — 2022-12-14

The existing literature sought to improve organizations’ understanding of the acceleration of their steps towards digital transformation, by developing a comprehensive picture of its nature and effects, through a theoretical review of the literature and studies related to digital business and a review of the work of (5) global digital organizations, a framework for digital transformation was built in a theoretical inductive manner that is expressed with a set of recommendations, the digital transformation framework emerges as a process in which digital technologies lead to transformations aimed at improving organizations’ response in achieving the required competitiveness by seeking to change value creation paths while managing structural changes and organizational barriers that affect the positive and negative outcomes of this process, however, as is the case with any emerging technology, there are major challenges related to what are the approaches that organizations adopt to keep pace with the digital transformation process and to have visions on ways to invest in digital businesses in order to reach the level of competitiveness required to achieve a prestigious position in the markets.

Impact of information technology on the efficiency of banking service

اكتفاء رحيم محسن — 2022-12-14

This research aimed to identify some of the characteristics of the technical environment and information technology (administrative characteristics, convenience characteristics, security and safety characteristics) and measure the efficiency of the banking service in private commercial banks. And they were distributed on the research sample, which numbered (20) forms, and the researcher used the statistical analysis program (SPSS) to analyze the data and test the hypotheses.

The research also reached a number of conclusions, the most important of which are:

Existence of controls aimed at protecting the assets of the research sample bank and ensuring the accuracy of data and information that help reduce the occurrence of errors and adherence to the established regulations and controls and enhance the sense of follow-up and accountability to achieve the objectives of the institution of the research sample bank.

Digital marketing and its impact on enhancing the mental image of the organization

أ. د. مها عارف بريسم — 2022-12-14

The research tests the impact of digital marketing and its dimensions (attraction, communication, participation, learning and retention) in enhancing the mental image of the organization, and the research problem was that many Iraqi business organizations do not realize the vital and effective importance of digital marketing and its role in enhancing the mental image of the organization. This is due to the lack of interest in the management of these organizations in digital marketing, as well as the realization of its importance in enhancing the mental image formed about it. Direct exchange of information and standing on their needs and desires in order to meet them and achieve a state of satisfaction for them by providing benefits and beyond their expectations, and this will reflect positively on enhancing the mental image of the company and allow it to build good and in-depth relationships with its customers and enhance their loyalty and maintain them.

The questionnaire was used as a tool to collect data that was distributed to an intentional sample represented by (the general manager of the company, department managers and people's officials), which included (56) respondents. Research hypotheses A group of statistical methods were used, including the weighted mean, standard deviation and simple linear regression coefficient, through the application of the statistical program (SPSS V25).

The researcher reached a set of results, the most important of which was the presence of a significant effect of digital marketing in enhancing the mental image of the company,

Adopt ICT to develop e-learning infrastructure and upgrade the quality of higher education with digital transformation

الدكتورة. فضيلة بوطورة — 2022-12-14

This study aims to know the effective role of ICT in the development of e-learning infrastructure to improve the quality of higher education in the light of digital transformation and the study found that ICT reflects technology that integrates the computer with high-speed communication that connects uploaded data and audio and video between users for use in decision-making, The role of the use of ICT in improving the level of higher education is reflected in the trend towards the use of a fast and enjoyable means of providing a flexible learning environment e-learning is a system designed for educational purposes based on communication, networking and storage techniques (Computer), eliminates the limits of time and space units from the conditions of communication in the educational process, Education plays a significant role in achieving the quality of higher education by contributing to the achievement of quality and quality standards in the learning and learning process and accommodating the increasing developments in knowledge and also offers educational opportunities to as many individuals as possible, as well as the ability to rapidly develop and change online curricula and programs in line with the Ministry's plans and the requirements of the times without heavy costs and, finally, the study recommended that Algerian universities should adopt information and communication technology in view of the active role played in developing e-learning infrastructure and upgrading the quality of higher education in the light of today's accelerated technological developments, and the need for most actors to conduct formative and training courses on modern technologies to help them keep abreast of the rapid wave of technological developments.

The Impact Of Knowledge Management Maturity On Improving Organizational Performance

د. حامد كاظم متعب — 2022-12-14

The current research aims to identify the impact of the maturity of knowledge management in improving institutional performance in the General Company for Grain Trade / Al-Diwaniyah branch, and according to the foregoing, the research adopts descriptive and analytical, for the research variables, and the research sample consisted of a group of employees of the General Company for Grain Trade / Al-Diwaniyah branch, and their number reached (191) employees. The questionnaire was used as a basic tool for data collection, the research used many statistical methods such as standard deviations, arithmetic averages, and structural equation modeling with the help of statistical programs (SPSS.var.24), (AMOS.var.24), and the current research reached a set of targeted conclusions and recommendations. The most important of them is that the results of the statistical analysis showed that the maturity of knowledge management has a significant effect on institutional performance.