الإبداع طريق الإدارة لتعزيز التنافسية في منظمات الأعمال

Abstract

The organization business activities and functions in an environment characterized by change . accelerated unitcompetition calculation of new variables contently that would require you to find sources willing to support the directions of the administration , in achieving the strategic goals the organization . the creative management one of the elements of alts and column roller bearings which contributes to meet the changing needs of customers as well as strengthening the profitability of the organization and improve its position among competitors.
I,ve become the need of the organization innovation is an important lite system seeking to maintain its viability in a competitive environment the intensified competition between brooucts whenever doubled the presser on the administration to adopt creativity in their work.
Targeting research to diagnose the dimension of each of the creativity administrative in the finger of his fluency, flexibility, and risk, competitive product and in profitability and market value , and The cost of manufacture , in the field the respondent's as well as identify and measure the role that the practice of creative management in enhancing the competitive position of organization respondents , adoption of the study the descriptive analytical approach in data collection and analysis , were used to from the questionnaire administration to collect in the field aspect , data have undergone many males statistical to achieve the goals of the research , and come to many conclusions including that addressing environmental challenges quires the adoption administration approach to creative and funky to deal with the pressure variable , since we believe that creativity safety and this is exactly that he lost face the requirements of the environmental chang.