دور التلفزيون في تنشيط سلوك السائح الترفيهي في مدينة بغداد

دراسة ميدانية

Abstract

TV is considered the strongest media in comparison with other means, therefore, its effects were and are still the strongest in human and his social, economic, purchasing and tourist behaviors. Studies emphasized the importance of TV and its distinct from other traditional media, in that it can mix between the picture, voice and motion in a more perfected way through color, shape and motion as well as it made the audience watch what is going on in the world directly. It also employed the rest of traditional communication means for its interest, in that it became a new means for information, recreation and education, it was able to effectively impress the audience because it reaches millions of audiences at the same moment. Thus, it represents the greatest revolution in the field of human communication.
The tourist's behavior represents a study on the individuals' choices, their purchasing and using goods and services to satisfy their needs and desires. Hence, the employees of the tourist activity should have a full understanding of all facts and internal and external factors affecting the tourist's behavior which is influenced by a big collection of factors, including psychological, social, personal factors which should be taken into consideration when trying to motivate or push consumers or tourists to buy .