تأثير الابداع في تعزيز الاداء التسويقي

بحث تحليلي في شركة زين العراق واسيا سيل وكورك للاتصالات

Authors

  • أ.م.د عاملة محسن ناجي
  • الباحث مؤيد احمد لازم

Keywords:

Innovation, Marketing Performance

Abstract

Researcher Seeks On This Study At Investigating The Impact Of Innovation On Marketing Performance In Three Telecom Companies In Iraq in )Zain Iraq, Asia cell , Korek). The Statistical Population Include (150) Managers, Supervisors, Employees Of Departments (Marketing, Sales, Social Responsibility, Human Resources, Technical, Financial). Empirical Results And Findings Of The Study Were As Follows: There Is A Significant Impact Of The Innovation On Their Marketing Performance.

Published

2022-06-13