Impact of Core Competencies in Product Design Decision/

Exploratory Study in General Company for AL Hydraulic Industries

Abstract

A result of the growing challenges facing companies today and the sharp changes in the internal and external environment and the rapid developments that have resulted in companies seeking to attract those with outstanding skills and rare that have the core competencies to make them the point starting and an important source to achieve competitive advantages and to entrepreneurship in all its designs The research sought to highlight the impact of intrinsic capabilities as an independent variable in product design decision as an approved variable. The problem of field research is reflected in the limited exploitation and development of workers' skills and core competencies, which is reflected in the design of their products as well as their competitive role in the market.
The research also aimed at clarifying the role of the core competencies possessed by the company in improving the design of its products to invest and develop them to provide products in a manner that distinguishes them from competitors by using the correct techniques for product design. The descriptive analytical approach was used and the questionnaire was used as a tool for collecting research data and information,. It was distributed to a sample of 98 managers and officials in the General Company for Hydraulic Industries (AL Hydraulic Plant,AL Plastic Factory) and using the statistical program (Spss.V.24) ) To process data in the applied side of the study: simple regression analysis to measure the effect of intrinsic determinants on product design decision, t-test, Guttman LA correlation coefficient to determine the persistence of the questionnaire, Spearman Relationship between variables.
A number of conclusions were reached, the most important of which is the need for the company to consolidate and integrate all its workforce within the company to benefit from the diversity of knowledge and to ensure the exchange of information among them which positively reflect their business and achieve the company's objectives. The most important recommendations of the research are the need to adopt the company management of the strategies to be among the priorities in the protection of the environment in accordance with the standard ISO 14000 in the design of its products, and the need to know and rely on the specifications adopted by international companies and taking into account when adopting strategies to protect the environment .